You might remember that famous line from William Shakespeare’s “Romeo and Juliet.” Juliet is expressing her frustration that their love is hindered by their feuding families, the Montagues and the Capulets, who are opposed to their relationship based solely on their names. She offers "That which we call a rose, by any other name would smell as sweet." Juliet is pleading with her family to see past Romeo’s given name and appreciate his true heart and character.